A hook in the first seconds
Viewers decide fast. Every cut opens on the strongest moment and earns the next five seconds.
CZR Creatives · Video editing
Videos people finish watching.
Short-form, long-form and ad edits built around one job: holding attention from the first frame to the call to action.
9+years editing
30+videos in the portfolio
3editing suites: Resolve, Premiere, CapCut
Previous collaborations
New Heights MediaBeechfront SolutionsOz Media GlobalBlueLambdaGrowRevReel Impact MediaUpwork
Selected work
Watch it, then decide.
The craft
The details that hold attention.
Pacing with intent
Rhythm that breathes where it should and moves where it must, so nothing drags and nothing feels rushed.
Sound that carries it
Clean dialogue, balanced music and sound design. Half of what people feel in a video is what they hear.
Captions and text that clarify
On-screen text that reads fast, looks on-brand and keeps viewers who watch with the sound off.
A clear next step
Each edit points somewhere, whether that's a follow, a click or a booking, so the video does a job.
Made for the platform
Framing, length and pacing tuned for Reels, Shorts, TikTok, YouTube or a landing page.
Services
What I edit.
Short-form
TikTok, Instagram Reels and YouTube Shorts. Hooks, captions and batches built for a posting schedule.
Long-form YouTube
Story-led edits with clean audio, multicam sync, lower thirds and text cards, ready to upload.
Podcasts and repurposing
Full episodes plus clips for every platform, so one recording keeps working for weeks.
Ads and UGC
Promotional and ad edits that stay on brief and on brand, in the formats each platform needs.
Brand, event and corporate
Trailers, keynote reels, event highlights and impact stories that make a company look the part.
Process
Simple, so it scales.
- 01
Brief
Share footage, references and style notes. We confirm scope, formats and turnaround.
- 02
First cut
Delivered through Frame.io with timestamped feedback, so notes are precise.
- 03
Revisions
Notes handled quickly and tracked in your Trello or Notion.
- 04
Delivery and repeat
Final files in Google Drive, organized so the next batch starts faster than the last.
Posting every week? Let's build a rhythm.
The best results come from ongoing work: the editor learns your voice, your look and your audience. Tell me your volume and I'll propose a workflow that keeps up.
Talk about ongoing editingAbout
Nine years of cutting.
I'm Fran, a video editor based in Antipolo, Philippines. I've worked with media companies, agencies and creators, including New Heights Media, Beechfront Solutions, Oz Media Global, BlueLambda, GrowRev and Reel Impact Media, as well as clients on Upwork.
I care most about recurring work: learning a channel's voice, keeping a consistent look, and making every delivery easier than the last.
Meet the team
Fran Soriano
Founder · Lead Editor · Colorist · Sound Mixer · Head of Revisions · Director of Coffee
That's the whole team. Yes, really. Every department reports to the same person, and he's very responsive.
Start a project
Let's make your next video the one they remember.
Tell me about your channel or project and what you need each week or month. You'll get a reply with next steps.
fransoriano.business@gmail.com